Who:
Throughout my interviews, I found one section of the population that would not
want to buy my invention: older people. The toy I am bringing to the market
will be for active people that are often not at their homes. Seniors generally
are less active than young people with jobs and younger families. Also, this
toy will require the client to be tech-savvy, which many seniors are not the
most tech-literate.
What: The
older gentleman made a great point. Once the dog/pet is used to its
surroundings, then this destructive behavior will likely subside. While this is
a fantastic point, I believe people will also get the toy as a sense of
security too.
Why: The
people outside and inside the boundary have a similar problem. However, the
people outside the boundary are much less likely to have the problem due to
their lower activity levels.
Inside the
Boundary
Who: Younger-working people, busy
families
What: Security, home-protection
Why: Busy individuals or families may
not
have time to always be home
with
their animal.
Who: Seniors
What: home protection from animal damage
Why: These people are more likely to stay home
I am a little confused as to what your first "why" means; you wrote that people inside and outside have a similar problem, but that the people outside are less likely to have this problem. I think another group that is outside of your boundary is pet owners who own small pets such as hamsters, guinea pigs, etc. These owners would not have as much need for your toy.
ReplyDeleteHi Joseph,
ReplyDeleteThere is definitely a challenge in the US with creating tech-savvy products and making them appealing to seniors. The US population is aging, and our tech market is expanding at an incredible rate. This makes for much confusion between businesses and their older customers. I think it was fairly evident from your interviews that seniors would not be your direct target market for this product. Mainly because they are more likely to be home with their pets or have them in a pet boarding house. I do like your business concept and I am interested to hear more about how you will market it to begin with.
I was somewhat lost while reading this post. I was alittle confused as to what your "why" was. I disagree that old people would not be interested because many older people have pets and use toys to play with them. I understand that they may be less then younger groups of people but I think they would still be interested.
ReplyDelete