Assignment 11

You: I am a junior at the University of Florida, and I am majoring in finance. I have certifications in Microsoft Word, PowerPoint, and Excel. My aspiration is to own a profitable business. I believe my business will end up taking up most of my time.

What you are offering: I am offering a two in one product: a dog toy and a camera for home security. Every year, thousands of homes in the United States alone are broken into. Additionally, thousands of pet owners experience problems from animals that have separation anxiety. This device will function as both an indestructible dog toy that will save the owner from having to buy more and more dog toys and also serve as a security measure with the camera inside.

Who are you offering to: I am offering my product to younger employed pet owners and busy families that also have pets. These owners can be of any race, gender, or color. Mostly, younger people and families that are busy will be the key market segment.

Why do they care: People will pay money to use my product because of the efficiency of the purchase. Instead of spending hundreds of dollars on security cameras and security subscriptions, people can spend 19.99 on my indestructible dog toy that so happens to be a dog toy too. Also, this toy will limit the number of dog toys purchased over the years.

Core competencies: Nobody else has thought of having an indestructible dog toy that also acts as an additional layer of security. I would have the entire market share for this product in the beginning.

I believe that these elements do fit together. I have a clear goal of establishing a business that will be profitable. I also have a great product that nobody else is offering at the moment. Also, I have a large market to advertise this new product to. Additionally, people will see that this one-time purchase would save them time, worry, and money. Moreover, this product has an affordable price at only 19.99, which will make it easy for people of all economic backgrounds to buy.  At the end of the day, this is a new, smart product that any American and anyone around the world would like to have.