Choosing a
segment:
I decided to
choose mothers and mothers that have at least two children and a pet.
These three
couples that I chose are generally all extremely busy. Both the father and the
mother of each set were working full time as well. These examples are the
perfect sample of the people that would most likely busy my product.
Interviews:
What I
learned-
I learned
that there is still a great demand for a product like mine. One father mentioned
that he liked how he could have a two-in-one purchase: the dog toy and camera.
The mother chimed in saying she liked being able to view from her phone a live
feed of the camera in the toy. I asked the families if they found it annoying
the product would require battery changes every month. One father stated he
found it a little tedious. However, he said that that factor would not stop him
from purchasing the product. One of the couples stated that they had a break-in
recently and the robber hit the cameras in their home with a baseball bat when
they were out of town. That was the moment they decided they needed a security
camera that was untraceable. They tried searching online on Amazon to look for
a hidden camera. I should probably put this item on Amazon and promote it on
the website.
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