Domain Expert:
1) This person is a manager at PetSmart. This person is young and has been working at PetSmart since she was 17. She is currently twenty years old.
2) Domain Expert
3) I am friends with this manager. I knew her in high school, and I am still in contact with her on a weekly basis.
4) I went out to lunch with this person and paid for it. In exchange for that favor, she allowed me to ask as many questions as I wanted about her time at PetSmart.
5) Having this person in my network will allow me to catch trends that are developing in other dog toys. Also, she can tell me what customers are buying on a daily basis.
Expert:
1) I contacted Koltin Hammer of Kong Dog Toys
2) Expert
3) I contacted Koltin through LinkedIn because he is an online marketing coordinator for one of my competitors: Kong
4) I contacted Koltin through LinkedIn. I sent him a request to connect, and I asked him about his online marketing strategies.
5) Having this person in my network will allow me to learn how to properly market my product online, which is absolutely necessary.
Important Supplier
1) I contacted the supplier for the "Pet Toy Dog Cotton Blend Rope Tug Dog Rope Playing Chew Toy." This toy has quite the name
2) Supplier
3) I Contacted the supplier using the option that is available on Alibaba because I wanted to ask questions about their process of being a supplier for that dog toy
4) Contacted the supplier using the option that is available on Alibaba.
5) This person will be available for any questions I have about have to deal with suppliers in the future, which will be beneficial for the business.
Reflection: I believe that these experiences will allow me to better prepare for future networking activities. Having a list of prepared questions when taking someone out for lunch would be a better approach for next time. Also, I will bring my computer or phone in order to take notes on what the person says. Lastly, these experiences did not differ that much from my previous networking activities.
Friday, March 27, 2020
Assignment 19
1) My name is Joseph Cuillo and I am a student at the University of Florida. I am a proud member of the Heavener School of Business. I am very skilled at talking and getting deals for items I purchase when I shop on Craigslist. My aspiration is to grow my business to be worth over one billion dollars. My business will be my entire life. I will give up time with friends and family to help my business.
2) I am offering an indestructible dog toy that has a camera and stereo inside of it. I am offering security for a family's house and also a one-time purchase that will never have to be repeated.
3) I am offering this product mainly to people that are very busy and also have a pet.
These customers will generally be young, meaning they are either in college, just started their first job, or are just starting their family. I would like to include older people in this list; however, they are more likely to stay at home and are usually not great with technology.
4) My customers will pay for my product because they want their dogs to be happy, and they also want to ensure their homes are safe when they are away
5) What sets me apart is that nobody has a product that has features like this. My product will stop dog owners from having to replace destroyed toys, and it will also provide security. Also, I am willing to outwork and outsmart anyone that tries to compete with me.
I believe that these elements fit together well. I am willing to work hard to provide the best product to my customers. My business has a strong product to stand behind for a long time. However, only having one product is a downside that my business has. If this product does not perform well, then my entire business will be in ruins. As a result of discovering this flaw, I will begin research and development of a new product to decrease the risk my business currently has. I believe that since my customers are extremely similar, they will be able to form brand communities, which will help the promotion of my small company. Additionally, it is great that my customers and I are so much alike. I will be able to relate to them easily when creating my new product and when I am doing promotions myself.
Lastly, I did not get any feedback from the first version of this assignment. So, this is not much to say in the feedback memo.
Friday, March 20, 2020
Assignment 18
My prototypical customer is someone who belongs to a busy family and also has a dog. The father and mother both work long hours. The father is an engineer and the mother is a busy manager at a successful hotel. The kids are in school most of the day. Meanwhile, their dog is left alone all day long. This family is one that is always rushing to get out in the morning. See the picture below for better clarification.
The mother has a large red minivan, and the father drives a Toyota to save money. This family is one that is young. The parents are in their late twenties and the children are just going into kindergarten. The father loves to watch football every week, and the mother likes to watch the Bachelor. The family has a modest house as it is their first one. The father is almost finished with paying off his student loans from his master's degree. The mother generally cooks the most, but the father can always substitute as needed, such as when the kids are rushing to get ready for school in the morning.
The family feels bad that they have to leave the dog alone.
The mother and father especially hate it when all the toys they buy for their furry friend are broken the next day. They have already spent $100 on dog toys this year. Also, the neighborhood the family lives in has a house that was just broken into a week ago. The family cannot afford expensive security systems.
Similarities:
The customer avatar is extremely similar to me because I am always on the go. I also have a Toyota vehicle in an effort to save money. Additionally, the avatar and I are both young, and we both have a dog that needs attention. I am not surprised by these similarities. The Indestructible Dog Toy that also acts as a camera was invented because I always wanted security for my apartment. Also, my dog is great at destroying any toy I buy him.
Assignment 17
Looking back at my comments from the previous elevator pitch, the reviewers really liked the statistics I included in the video. Also, they liked the confident tone I used when speaking.
However, I did get a complaint that my video showed up upside-down. I thought originally that it would make me stand out from the rest of the posts. I will make sure the video is not upsidedown.
One comment complained about the camera possibly having negative effects on the dog. The comment did not elaborate on this statement. As a result, this comment was not very helpful.
However, I did get a complaint that my video showed up upside-down. I thought originally that it would make me stand out from the rest of the posts. I will make sure the video is not upsidedown.
One comment complained about the camera possibly having negative effects on the dog. The comment did not elaborate on this statement. As a result, this comment was not very helpful.
https://youtu.be/a6_xvtrbbGc
Tuesday, March 10, 2020
16A
Five types of human capital that make me unique:
1) I believe my determination in terms of studying makes me unique. I am willing to outstudy anyone in order to get the grade I want. For business finance, I studied over one-hundred hours for each exam in order to get the grades I needed.
2) I also think my interest in finding out who I am related to makes me unique. I have always wanted to discover my ancestry. I took a DNA test for Ancestry.com and found out my ethnicity. I also discovered people who had similar DNA.
3) My ability to isolate myself and focus on a task is what makes me unique. When I have a huge test, project, or assignment that needs tremendous time and effort to be completed, I am able to completely devote myself to that one job. Although many people may call this unhealthy when I lock myself up in my house to get something done, I know I will do whatever is necessary to meet a challenge head-on.
4) My ability to day-trade successfully at the age of 19 is what makes me different. I love to invest in crypto, stocks, and ETF's in order to make a quick dollar. Day-trading is not for everyone. Generally, I devote myself for hours at a time without eating in order to make a profit on any given trade.
5 Interviews:
Mom: https://soundcloud.com/joseph-cuillo/mom/s-rWAw4#t=0:49
My mom told me that my work ethic is far beyond what a regular person has. Just like I mentioned above, I am willing to outwork anyone in order to get the result I want.
Nick: https://soundcloud.com/joseph-cuillo/nick/s-aWTgZ#t=1:28
My brother here shows he is still angry that I did not get any food for him at McDonald's a few weeks ago when I was home for the break. Nick says here that I look out for others instead of myself.
Dad: https://soundcloud.com/joseph-cuillo/dad/s-hr9ls#t=4:01
My dad mentioned in this conversation that I have a great "thirst for knowledge." He went on to say I have always been interested in politics and current events since I was very young, which is not common.
Manny: https://soundcloud.com/joseph-cuillo/manny/s-zdrQn#t=1:23
Manny says that he finds me different because I like to invest in cannabis stocks.
This is definitely a rare hobby for someone my age.
Nana: https://soundcloud.com/joseph-cuillo/nana/s-xZdoq#t=1:47
My grandmother says I am unique in the way I greet them when I come over to their house.
I generally try to be bubbly and energetic whenever I greet anyone because I think it shows the person that I am happy to see and talk to them.
Reflection:
I believe that how I view myself and how others view myself is quite similar. I think of myself as someone who works hard, loves investing in stocks, and I also like to be vivacious. I am happy that these five people see me this way. I believe that these interviewees are correct about me. Going back to my list from part one, I would not make any corrections to my list because they are so similar to what the people I interviewed said.
1) I believe my determination in terms of studying makes me unique. I am willing to outstudy anyone in order to get the grade I want. For business finance, I studied over one-hundred hours for each exam in order to get the grades I needed.
2) I also think my interest in finding out who I am related to makes me unique. I have always wanted to discover my ancestry. I took a DNA test for Ancestry.com and found out my ethnicity. I also discovered people who had similar DNA.
3) My ability to isolate myself and focus on a task is what makes me unique. When I have a huge test, project, or assignment that needs tremendous time and effort to be completed, I am able to completely devote myself to that one job. Although many people may call this unhealthy when I lock myself up in my house to get something done, I know I will do whatever is necessary to meet a challenge head-on.
4) My ability to day-trade successfully at the age of 19 is what makes me different. I love to invest in crypto, stocks, and ETF's in order to make a quick dollar. Day-trading is not for everyone. Generally, I devote myself for hours at a time without eating in order to make a profit on any given trade.
5)Finally, I believe that my ability to be calm, cool, and collected even in the most stressful situation is what makes me special. Specifically, during the first exam for business-finance, I was able to complete the exam and get a great grade. During the two-hour test, I stayed calm and was happy with the results.
5 Interviews:
Mom: https://soundcloud.com/joseph-cuillo/mom/s-rWAw4#t=0:49
My mom told me that my work ethic is far beyond what a regular person has. Just like I mentioned above, I am willing to outwork anyone in order to get the result I want.
Nick: https://soundcloud.com/joseph-cuillo/nick/s-aWTgZ#t=1:28
My brother here shows he is still angry that I did not get any food for him at McDonald's a few weeks ago when I was home for the break. Nick says here that I look out for others instead of myself.
Dad: https://soundcloud.com/joseph-cuillo/dad/s-hr9ls#t=4:01
My dad mentioned in this conversation that I have a great "thirst for knowledge." He went on to say I have always been interested in politics and current events since I was very young, which is not common.
Manny: https://soundcloud.com/joseph-cuillo/manny/s-zdrQn#t=1:23
Manny says that he finds me different because I like to invest in cannabis stocks.
This is definitely a rare hobby for someone my age.
Nana: https://soundcloud.com/joseph-cuillo/nana/s-xZdoq#t=1:47
My grandmother says I am unique in the way I greet them when I come over to their house.
I generally try to be bubbly and energetic whenever I greet anyone because I think it shows the person that I am happy to see and talk to them.
Reflection:
I believe that how I view myself and how others view myself is quite similar. I think of myself as someone who works hard, loves investing in stocks, and I also like to be vivacious. I am happy that these five people see me this way. I believe that these interviewees are correct about me. Going back to my list from part one, I would not make any corrections to my list because they are so similar to what the people I interviewed said.
Reflection:
15A
Interview 1:
Does price matter more than quality?
Answer: It depends. Usually, I like to find deals when I am shopping. So I guess I like to get the best quality for the least amount.
Does style matter?
Answer: For this item, it does not.
Are you more likely to buy online or in-store?
Answer: In-store. I love to go shopping at stores so I can talk to people. I am retired and do not always get to talk to people other than my husband for a week at a time if I don't go shopping.
Are you more likely to buy in cash or would you finance?
Answer: Cash. I listen to Dave Ramsey all the time, and I can't stand the stories of people getting into credit card debt.
What made you think this was a good item to purchase?
Answer: I liked the two for one deal. I.liked that I had security and my dog now has a toy.
Interview 2:
Does price matter more than quality?
Answer: Quality is king. That is all I have to say.
Does style matter?
Answer: It depends on the product.
Are you more likely to buy online or in-store?
Answer: in-store
Are you more likely to buy in cash or would you finance?
Answer: It depends on the item. I would pay cash for this item since it is so cheap.
What made you think this was a good item to purchase?
I wanted to get a dog toy that would not be destroyed in two days. I could not care much about the security aspect.
Interview 3:
Does price matter more than quality?
Answer: I view the more expensive an item is the better the quality. So, I believe if you want a good quality item, you need to pay more money.
Does style matter?
Answer: Yes. What you buy needs to fit your house.
Are you more likely to buy online or in-store?
Answer: I would buy online because I do not want to catch the Coronavirus. I like how easy it is to buy items while I am lying in bed.
Are you more likely to buy in cash or would you finance?
Answer: Either or is fine. I like to buy items using crypto like Bitcoin.
What made you think this was a good item to purchase?
I just imagine that no intruder would think a dog toy has a hidden camera. I like the security it provides.
Conclusion:
It seems that my segment is more likely to pay in cash due to the fact that my item is so cheap. Also, it seems that my segment is happy to buy my items even if they do not seem to like the style since it is a toy for their dog. It also seems that all three interviewees were happy with their purchase and did not think the item was too expensive. I will try to ensure that I can keep the price of the indestructible dog toy low for this segment.
Does price matter more than quality?
Answer: It depends. Usually, I like to find deals when I am shopping. So I guess I like to get the best quality for the least amount.
Does style matter?
Answer: For this item, it does not.
Are you more likely to buy online or in-store?
Answer: In-store. I love to go shopping at stores so I can talk to people. I am retired and do not always get to talk to people other than my husband for a week at a time if I don't go shopping.
Are you more likely to buy in cash or would you finance?
Answer: Cash. I listen to Dave Ramsey all the time, and I can't stand the stories of people getting into credit card debt.
What made you think this was a good item to purchase?
Answer: I liked the two for one deal. I.liked that I had security and my dog now has a toy.
Interview 2:
Does price matter more than quality?
Answer: Quality is king. That is all I have to say.
Does style matter?
Answer: It depends on the product.
Are you more likely to buy online or in-store?
Answer: in-store
Are you more likely to buy in cash or would you finance?
Answer: It depends on the item. I would pay cash for this item since it is so cheap.
What made you think this was a good item to purchase?
I wanted to get a dog toy that would not be destroyed in two days. I could not care much about the security aspect.
Interview 3:
Does price matter more than quality?
Answer: I view the more expensive an item is the better the quality. So, I believe if you want a good quality item, you need to pay more money.
Does style matter?
Answer: Yes. What you buy needs to fit your house.
Are you more likely to buy online or in-store?
Answer: I would buy online because I do not want to catch the Coronavirus. I like how easy it is to buy items while I am lying in bed.
Are you more likely to buy in cash or would you finance?
Answer: Either or is fine. I like to buy items using crypto like Bitcoin.
What made you think this was a good item to purchase?
I just imagine that no intruder would think a dog toy has a hidden camera. I like the security it provides.
Conclusion:
It seems that my segment is more likely to pay in cash due to the fact that my item is so cheap. Also, it seems that my segment is happy to buy my items even if they do not seem to like the style since it is a toy for their dog. It also seems that all three interviewees were happy with their purchase and did not think the item was too expensive. I will try to ensure that I can keep the price of the indestructible dog toy low for this segment.
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