My prototypical customer is someone who belongs to a busy family and also has a dog. The father and mother both work long hours. The father is an engineer and the mother is a busy manager at a successful hotel. The kids are in school most of the day. Meanwhile, their dog is left alone all day long. This family is one that is always rushing to get out in the morning. See the picture below for better clarification.
The mother has a large red minivan, and the father drives a Toyota to save money. This family is one that is young. The parents are in their late twenties and the children are just going into kindergarten. The father loves to watch football every week, and the mother likes to watch the Bachelor. The family has a modest house as it is their first one. The father is almost finished with paying off his student loans from his master's degree. The mother generally cooks the most, but the father can always substitute as needed, such as when the kids are rushing to get ready for school in the morning.
The family feels bad that they have to leave the dog alone.
The mother and father especially hate it when all the toys they buy for their furry friend are broken the next day. They have already spent $100 on dog toys this year. Also, the neighborhood the family lives in has a house that was just broken into a week ago. The family cannot afford expensive security systems.
Similarities:
The customer avatar is extremely similar to me because I am always on the go. I also have a Toyota vehicle in an effort to save money. Additionally, the avatar and I are both young, and we both have a dog that needs attention. I am not surprised by these similarities. The Indestructible Dog Toy that also acts as a camera was invented because I always wanted security for my apartment. Also, my dog is great at destroying any toy I buy him.
Hi Joseph,
ReplyDeleteI really enjoyed learning about your customer avatar, and I think making your description will help you in your future planning. I think it's most important to note that your customer is trying to save money, but also cares immensely about their family, and will do anything for their safety. This will allow you to market your idea in a way that makes the most sense and aligns specifically with your customers' values.