15A

Interview 1:
Does price matter more than quality?
Answer: It depends. Usually, I like to find deals when I am shopping. So I guess I like to get the best quality for the least amount.

Does style matter?
Answer: For this item, it does not.

Are you more likely to buy online or in-store?
Answer: In-store. I love to go shopping at stores so I can talk to people. I am retired and do not always get to talk to people other than my husband for a week at a time if I don't go shopping.

Are you more likely to buy in cash or would you finance?
Answer: Cash. I listen to Dave Ramsey all the time, and I can't stand the stories of people getting into credit card debt.

What made you think this was a good item to purchase?
Answer: I liked the two for one deal. I.liked that I had security and my dog now has a toy.

Interview 2:
Does price matter more than quality?
Answer: Quality is king. That is all I have to say.

Does style matter?
Answer: It depends on the product.

Are you more likely to buy online or in-store?
Answer: in-store

Are you more likely to buy in cash or would you finance?
Answer: It depends on the item. I would pay cash for this item since it is so cheap.

What made you think this was a good item to purchase?
I wanted to get a dog toy that would not be destroyed in two days. I could not care much about the security aspect.

Interview 3:
Does price matter more than quality?
Answer: I view the more expensive an item is the better the quality. So, I believe if you want a good quality item, you need to pay more money.

Does style matter?
Answer: Yes. What you buy needs to fit your house.

Are you more likely to buy online or in-store?
Answer: I would buy online because I do not want to catch the Coronavirus. I like how easy it is to buy items while I am lying in bed.

Are you more likely to buy in cash or would you finance?
Answer: Either or is fine. I like to buy items using crypto like Bitcoin.

What made you think this was a good item to purchase?
I just imagine that no intruder would think a dog toy has a hidden camera. I like the security it provides.


Conclusion:
It seems that my segment is more likely to pay in cash due to the fact that my item is so cheap. Also, it seems that my segment is happy to buy my items even if they do not seem to like the style since it is a toy for their dog. It also seems that all three interviewees were happy with their purchase and did not think the item was too expensive. I will try to ensure that I can keep the price of the indestructible dog toy low for this segment.