My entrepreneurship story starts last summer. I was
applying for finance internships across the country, and I found a great
position at Rosenthal Capital Management. I interviewed at the office and was
given a position as an intern. The owner, Bret Rosenthal, started his company
in 2005 after leaving Wachovia. Bret decided that after twenty years on
Wall-Street and working long hours every week that he needed a new start. He
also realized that the top 20% of his clients accounted for 80% of his
earnings. Before transitioning, he emailed his bottom 80% of clients and told
them that they would need to find a new broker. Now, Bret’s head office is
located in Jupiter, Florida and is less than a tenth of a mile from the beach.
Currently, Bret is able to wake up, take a walk on the beach, and come back home in
time to get ready for the market open. During my time as an intern, I talked to
Bret a lot about his business and he said it was not easy. He said, “I enjoy
being my own boss. However, there is a tremendous amount of pressure knowing
that all it takes is one bad decision to severely affect my way of living.” As
the weeks went on, I watched and listened as Bret traded the stock market,
talked to happy and angry clients, and prepared for the next day with
considerable research. At the end of the internship, I came to the conclusion
that I needed more knowledge and experience before I started my own business,
which is why I decided to take ENT3003. I found it quite funny when during one
of the lectures that the 80-20 rule was discussed, and I cannot wait to learn
more about the skills needed to become a successful entrepreneur.

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